Avvasi Launches Video Service GatewayAvvasi has launched the Q-SRVTM Video Service Gateway, a product that the company said signaled the creation of a new market category, in which mobile network operators put their subscriber’s video Quality of Experience at the heart of the traffic management process.
The company said that as video now represents more than half of mobile network traffic, operators need to manage it as a separate service. Avvasi’s said that the Q-SRV builds on the its Q-VUE product, currently used by Tier 1 operators to measure video experience, by allowing them to actively manage and improve subscriber video experience for the first time.
Dimitris Mavrakis, Principal Analyst at Informa Telecoms & Media, said, “Quality of Experience is fast becoming a very important KPI for video in mobile networks. Active management of subscribers’ video QoE has the potential to become one of the next battlefields between competing operators. In the future, we believe that actively managing the video experience will be one of the biggest opportunities operators are presented with to monetize the 50% of service that is now essentially given away for free by carriers.”
Avvasi said that Q-SRV enables network operators to detect poor video experience in their network, per subscriber, device, location, and service and to improve the user experience in real-time while simultaneously increasing virtual network capacity. Additionally, Q-SRV helps rationalize and create SLAs for video quality, which is indispensable for video monetization.
“Operators understand that they need to improve and manage their subscribers’ video experiences and create new revenues from exploding levels of mobile OTT video like YouTube and Netflix,” said Mate Prgin, President and CEO of Avvasi. “We have been very successful in helping our existing customers measure, improve and monetize OTT video with Q-SRV, and we are happy to extend today its unique, industry-first benefits to all operators concerned with improving and actively managing their video experience.”