Features
Test & Measurement - Benchmarking customer experience
While operators continue to sell to their end customers based on network coverage, behind the scenes monitoring of performance has got a lot more complex. Mobile Europe looks at how customer experience monitoring can benefit an operator’s
New race, new rules
Chipset design
As technology development begins to outpace manufacturing capability and price points continue to drop, semiconductor manufacturers are searching for new strategies to meet these increasing demands. Shrikrishna Gokhale, Head of Sasken’s Semiconductor Division, explains.
The importance of being in the middle
OSS
Though often not given much consideration, middleware is a vital component, not only in its technical capacity, but also in its ability to make OSS/BSS systems more agile and help drive down costs.
Jack of all trades?
Mobile music - handset design
The mobile handset is becoming the Swiss Army Knife of the electronics world. But can it take on all-devices and win, asks Peter Whale, of Motorola TTPCom Product Group
Commercial break?
Mobile advertising
Mobile advertising encompasses everything from banners on portals, to sponsored video content, to messages sent to users. With operators desparate to monetise content, can they find a model that works for all?
This time it
UI design
Future success will not only depend on being first to market. Those operators who make the mobile experience more targeted, tailored and relevant will be the ultimate winners, says Christophe Letellier, General Manager EMEA, Openwave Systems
The search race is on
Content search & discovery
Winning is no longer about accumulating huge stockpiles of content; it’s about helping users find what they like – perhaps even before they know what they want. Peggy Anne Salz examines the race among
Intuitive communications
revenue strategies: IMS
For more than a century, the telecom market has been seen as a utility selling a service. However, with the changing demands of 21st-century users, operators are under increasing pressure from their customers to provide