fonYou takes online telephony service to other operators

24 February 2010
Posted in News Analysis

Cut customer care costs, increase loyalty, says MVNO

Spanish MVNO fonYou is offering its online mobile telephony service as a white labeled service to other mobile operators.

fonYou's Spanish users use its portal to manage and access their contacts, voicemails, SMS and control their calls. Now the MVNO wants to offer the service to "number three and four players, the challengers" in other European markets on a white label basis.

CFO Clemens Rossberg said that letting users manage their own call costs cuts customer service costs for operators, as well as increasing customer loyalty.

"The service can assure customers about their usage - providing transparency. If a customer is then to leave an operator, they would lose the service, so it's a customer retention tool as well," he said.

The service also gives operators a tool with which to address the loss of minutes to Skype, Googlephone and other VoIP services, according to Rossberg.

The online service also integrates SMS and voicemail - meaning users can access messages from one central point - in that sense operating as an address-book centric unified communications tool.

Rossberg said that the MVNO had signed up tens of thousands of users in Spain, all new customers. Operators interested in working with youFon would gain access to the front end solution, as well as integration to their existing telecom infrastructure and "access to out experience in successfully acquiring customers."

You can see a brief demo of the service here.