Sofialys announces partnership with eBuddy

15 October 2010

Sofialys, a French mobile advertising specialist, announced today that it has signed a partnership deal with eBuddy, a global independent web and mobile instant messaging (IM) aggregator service, to become eBuddy’s exclusive mobile advertising sales partner in France.

eBuddy enables global users to chat for free in one, aggregated interface across all major IM networks including AIM, Facebook Chat, Google Talk, Hyves, ICQ, MySpace, Windows Live Messenger and Yahoo! Messenger. eBuddy is said to be one of the largest mobile publishers in the world and serves over 2 billion mobile ads globally every month – with nearly 100 million in France alone – across its mobile IM platforms including the native eBuddy for iPhone applications.

Sofialys will leverage their direct ad sales capacity and the scope of their online marketplace ADITIC to maximize revenues directly from the eBuddy inventory in France. The two companies are also set to collaborate within additional international markets and regions where the ADITIC advertising network is particularly strong – notably throughout the rest of Europe and across Asia.

“This partnership is further testament to ADITIC’s growing force and reputation, on both domestic and international markets,” said Julien Oudart, VP Sales and Marketing at Sofialys. “eBuddy represents the perfect partner and enables us to leverage the growing popularity of instant messaging services and extend our ever-expanding ad network to new and as yet untapped markets.”

“We are extremely pleased to be working with a partner as reputable as Sofialys,” stated Rogier van den Heuvel, VP Worldwide Sales at eBuddy. “We look forward to harnessing their performance and expertise in order to achieve the best possible returns from their ADITIC ad network.”