"Voice-based Twitter" service aimed at raising operator revenues
22 September 2011
Aepona and Bubble Motion Partner for Voice-Based Social Communication Service
Aepona and Bubble Motion have announced a partnership that they say will allow mobile operators to rapidly generate new revenue streams.
Bubbly, best described as a “voice-based Twitter”, is a social messaging service created by Bubble Motion where people share voice and text updates with friends, family, fans and followers via mobile phone. Bloggers record status updates, in their own voice, and their followers are notified to click and listen. The service is enabled by Aepona’s Telecom Application Gateway platform, which allows operators to quickly and easily launch a broad range of value-added voice and data services.
The Aepona Telecom Application Gateway (TAG) is at the core of Aepona’s Open IN solution portfolio, which combines best-of-breed third party applications that are tightly integrated with the TAG platform to create end-to-end solutions that solve current operator business challenges. Besides the Bubbly service, Aepona also offers converged charging and roaming solutions as part of its Open IN suite.
“Declining revenue per subscriber is a reality for many operators in fiercely competitive markets, hence the importance of value added services from companies like Bubble Motion,” commented Paul Palmer, VP of sales at Bubble Motion. “By offering features that drive mobile phone usage, operators are able to use Bubbly to drive new sources of revenue, while leveraging existing infrastructure investments that would otherwise remain untapped.”
“The Bubbly service, when combined with Aepona’s TAG, can be delivered into the network quickly, easily and cost-effectively, avoiding the costly network integration costs of typical ‘stovepipe’ solutions” commented Paul Shore, head of Aepona’s Open IN business unit. “In addition, having deployed the TAG platform, operator can then go on to build further Value Added Services as it comes with a complete Java-based application development environment, future-proofing their investment and maximizing RoI.”
