Value based charging on the rise - Allot
10 November 2011
Allot MobileTrends Charging Report: 35% of operators already offering value-based charging plans
Allot Communications' inaugural Allot MobileTrends Charging Report shows that 35% of operators are already implementing value-based charging strategies such as bill-shock prevention and social networking plans that make applications such as Facebook, MySpace & Twitter zero-rated. The MobileTrends Charging Report is based on publicly available data, collected during Q3, 2011 from over 100 mobile operators worldwide.
The face of mobile data charging is constantly evolving with a vast range of go-to-market strategies already being deployed; it is often difficult to keep abreast of developments. The MobileTrends Charging Report captures a snapshot of mobile data charging models and provides a baseline to measure the change as the market evolves.
Today, operators are moving away from All-you-can-eat data plans towards Volume-based models, aimed at curbing usage, deferring investments and increasing ARPU.
"This is a crucial time for mobile operators to adopt new charging modes that allow subscribers to maximize the value they get out of their data plan," said Monica Paolini, PhD, Founder and President of Senza Fili Consulting. "The Allot MobileTrends Charging report shows that many operators have already started shaping win-win usage models that do just that, while also optimizing the utilization of network resources."
According to the Report:
· 35% of operators sampled are already offering Value-based Charging plans, such as zero-rated Facebook
· Only 13.5% of operators sampled are currently offering ‘true unlimited’ plans
· 26% of operators sampled already have revenue sharing deals and charging models in place
· 48% of operators sampled are currently curbing data overage
· 15% of operators sampled charge for tethering, mainly in North America and EMEA
· Cloud music providers, Spotify, Pandora and Rhapsody are driving the revenue sharing charge
"Our MobileTrends Charging Report reaffirms the trend towards Value-based Charging we see in the market, which is evident from the use-cases being rolled out by our customers," said Andrei Elefant, Allot’s Vice President of Marketing. "The first-movers are already reaping the financial rewards from this transition.”
