ECT claims successful year for Ring Back Tones
Expands Vodafone Germany contract, adds Tele2 in Norway
The European Computer Telecoms Group (ECT) has said that Vodafone Germany has extended its capacity for its Ring Back Tones (RBT) service following a successful first year. The service supplier has also announced Tele2 Norway as the latest operator to buy it RBT offering.
"Vodafone D2 is now vastly expanding its capacities for this value-added service based on ECT´s Ring Back Tone Application," a statement from ECT claims.
"The ring back tone service has been very successful across Europe and has emerged as a profitable application for mobile carriers," said Dr. Marshall E. Kavesh, CEO and co-founder of the ECT Group. "I am very pleased that the successes we predicted for this innovative service have been realised so quickly."
With the ECT Ring Back Tone Application, mobile subscribers can choose from various songs, jokes or other sounds to be played to their callers, while the familiar ring back tone is heard in the background. The service works regardless of who calls, and subscribers can configure their personalized ring back tone using a variety of user interfaces including web, WAP, interactive voice response (IVR), and SMS. Additionally, the application offers numerous tariff models for mobile carriers, ranging from a fixed monthly fee to fees per transaction.
ECT has deals with Tele2 across Europe andf ollowing the launch of its RBT service (Ringuppsignaler) in Sweden in May 2004, the Tele2 Group is now rolling out Ringoppsignaler in Norway, but using the Swedish installation to support the Norwegian service.
"Now, with a centralised installation for the ring back tone service in Sweden, the service will be delivered to Tele2´s customers in Norway as theapplication supports country-specific network and user interfaces as well as local currency and content. As a result, the service can be offered in additional countries with virtually no additional CAPEX and OPEX," ECT claimed.
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