MMSC functionality ramped up by Openwave
Openwave Systems has released the second version of its MMSC.
Designed to improve the multimedia messaging experience and increase MMS usage, Version 2 boasts enhanced email capability, support for legacy handsets and a wide range of MMS terminals through improved transcoding. It also includes a set of pre-built applications including a gallery of images and photo albums, a branding opportunity for operators and a method by which subscribers can further personalise their MMS experience.
Openwave has run its own handset interoperability programme, and therefore MMSC Version 2 includes an intelligent rules engine which enables MMSC to optimise the transcoding to offer a better multimedia experience on more clients.
As you might expect, Openwave MMSC is fully interoperable with Openwave Mobile Messaging Client, one of the most widely available MMS clients in 2003. In addition, MMSC Version 2 has proven interoperability with a wide range of MMS clients including embedded software on handsets as well as clients based on Palm OS, Pocket PC and BREW.
Other functionality includes anti-spam software and the ability to view MMS messages from a PC or WAP browser 'as they were intended to be seen on an MMS capable handset,' according to Openwave,
"Many major operators are now entering the second stage of MMS," said Mark Lowenstein, managing director of Mobile Ecosystem.
"Many operators offer an MMS service, but they are unable to optimise or differentiate their service due to limited available content and handsets," said David Hose, vice president and general manager, infrastructure group for Openwave.
"Openwave MMSC Version 2 helps operators solve this problem by providing a solution that offers a better end user experience across both MMS and legacy devices. In addition, MMSC Version 2 aims to stimulate and increase MMS usage by providing easy access to ready content as well as providing a simple way to save and send personal content," Hose concluded.
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