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Mobile Europe
04 October, 2006 10:56 print this article email this article to a friend

Flext tariff hits one million customers

Mobile price plan is 'fastest growing product in T-Mobile history'

T-Mobile has announced that its Flext tariff has notched up its one-millionth customer only seven months after it was launched.

The Flext plan is a flexible mobile tariff, allowing customers to choose how they spend their monthly allowance, which is measured in monetary value rather than in minutes and texts. The customer can then use the value on voice calling, text messaging, picture messaging or voicemail retrieval.

Apparently, its sales success has beaten even the most optimistic T-Mobile predictions, becoming the fastest growing price plan in T-Mobile history. Further evidence of the price plan’s popularity is that nine out of ten customers would recommend the service to friends and family, claims T-Mobile.

Phil Chapman, T-Mobile director of marketing, said: “A million Flext customers in seven months is a phenomenal achievement, proving that mobile phone users realise good value when they see it. Flext is an adaptable service that allows customers real flexibility in the way they use their phone.”

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Printed from http://www.mobileeurope.co.uk/news_analysis/112230/Flext_tariff_hits_one_million_customers.html

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