3GSM 2007: Anam Mobile and Amobee Media Systems partner to ad-fund SMS
Partnership delivers joint advertising insertion solution for subscriber originated SMS; Service to be demonstrated live at 3GSM World Congress
Anam Mobile, a provider of messaging infrastructure technologies, and Amobee Media Systems, a media system for ad-funded mobile content and communications, today announced a partnership to deliver a joint solution for ad-funding subscriber originated SMS messages. The service will be demonstrated live at the upcoming 3GSM World Congress in Barcelona.
The solution, available for deployment in both GSM and CDMA networks, will deliver operators the ability to increase revenues through opt-in advertising. End-users will be able to benefit from subscribing to new ad-funded tariffs, lowering the cost of their SMS package.
"This partnership with one of the world leaders in messaging infrastructure technologies signals the beginning of a new era in ad-funded mobile services," said Zohar Levkovitz Amobee Media Systems CEO. "Mobile is the last remaining medium in which the user bears the full weight of payment - a situation that will ultimately stifle growth. Ad-funding SMS has the potential to create new revenue streams for operators, deliver a new measurable advertising channel for brands and provide mobile users the ability to communicate more for less."
"As operators look for more ways to generate new revenue streams, it is critical to find a solution that reduces costs to subscribers without affecting their bottom line. Our solutions, in collaboration with the Amobee Media System, provide operators with an intelligent mobile advertising solution to address this need." said Gerry McKenna, CEO of Anam.
The combined platform incorporates Anam's patent-pending Smart Services Technology and Amobee's Mobile Media System, a purpose-built unified mobile ad-serving and campaign management solution which can ad-fund SMS, browsing, video, music and games.
The service will optimise the mobile messaging experience through the following features:
- Seamless: It is not disruptive and it has no impact on the normal time to deliver a message.
- Cost-effective: There is no requirement to replace any existing network equipment.
- Secure: It has the capability to handle messages of any length and type, sent to and from subscribers on the same or differing networks, without impacting on the subscriber's privacy or security of their messages.
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