3GSM NEWS: Olista launch managed services solution to help operators boost VAS usage and success
New Solution from Olista – OlistaSAM – helps mobile operators to convert the 70 to 85% of mobile phone owners who are not actively using VAS
Olista, the pioneer of Service Adoption Management (SAM) for mobile operators today announced the launch of its OlistaSAM solution. OlistaSAM is a complete managed services solution which enables mobile operators to improve the usage of VAS (Value Added Services) by systematically uncovering and resolving adoption barriers and exploiting adoption opportunities. Today just 15 - 30% of users equipped with mobile devices capable of using a mobile VAS, such as WAP, MMS or video, actually use them regularly.
OlistaSAM complements traditional product marketing practices and management by focusing entirely on adoption. It uncovers usage patterns, reveals precisely where individual users encounter barriers and triggers corrections all in real time. This provides a complete solution for identifying and exploiting revenue generation opportunities and removing usability, training, pricing and other user experience barriers as well as technical barriers such as reliability and compatibility problems.
“By implementing OlistaSAM, mobile operators can improve adoption and usage of VAS and ensure their high ARPU generating customers are happier and remain active users” explained Oren Glanz CEO of Olista. “Our belief is that without understanding the users real life experience and responding in real time,, the mobile industry will continue to see a high rate of churn and slow uptake of 3G services and handsets” continued Glanz.
Armed with this highly granular insight into virtually any aspect of usage managers in charge of VAS marketing and content can now make more informed decisions and better target offerings and campaigns. Mobile operators are able to time service launches and special offers to customer groups or individuals for maximum effect, turning unprofitable high churn VAS offerings into successful services which stimulate customer loyalty, increase overall VAS usage and generate meaningful profits.
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