3GSM NEWS: Dilithium announces world's first video ringback solution at 3GSM
Dilithium, the leader in converged video solutions, has announced the availability of VT-Ring, the world's first video ringback tone solution for 3G, Broadband and IMS networks.
VT-Ring takes traditional ringback tones to new levels by combining video and audio content to provide a multimedia-rich experience. A VT-Ring subscriber can personalise the calling experience for the calling party by configuring a music video clip or their own video clip as their personalised ringback tone. Media clips can be subscriber defined for specific individuals, families, groups, or allow for automatic system selection of media. A large library of pre-defined content and clips is available along with the ability of subscribers to create their own multimedia content.
Built upon the platforms serving the world's most advanced ringback and ringtone market in Korea, the VT-Ring solution incorporates an extremely scaleable, flexible and telco-grade architecture that can fulfill the demands of millions of subscribers in any given market.
VT-Ring incorporates many of Dilithium patented technologies. It incorporates Unicoding technology that significantly reduces audio and video delays; Mona (Media Oriented Negotiation Acceleration), which decreases the session setup time comparable to those of voice calls; and delayed charging capability that allows delivery of free media during call set up time.
"The market reaction and our customers feedback have been very positive about our VT-Ring solution enhancing the video calling experience," said Mitch Lewis, Vice President of Marketing and Product Management at Dilithium Networks. "Traditional applications such as wallpapers, screen savers, and audio ringback tones have transformed communication devices into an important medium for personal self-expression. The next logical step is video and multimedia such as music videos and user generated content. Our VT-Ring solution will bring this personal self-expression to the next level by allowing subscribers to easily create and display truly personal contents and generate additional revenues for operators."
VT-Ring is a highly scalable solution jointly developed by Dilithium Networks and SK C&C, a subsidiary of SK Telecom of Republic of Korea.
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