IN-FUSIO LAUNCHES THE
OVER THE AIR DOWNLOADABLE MOBILE MEDIA SOLUTION
IN-FUSIO, today bolstered its position as a leading mobile entertainment and media solution provider with the launch of its mobile Media Access Portal ‘mMAP’. Aimed at existing and new entrants to the mobile content and entertainment market, mMAP offers a completely customizable end-to-end solution (downloadable over the air or pre-loaded). mMAP application has a small ‘client-side’ footprint, which seamlessly integrates with server and additional community services.
mMAP allows the presentation and management of a wide variety of mobile entertainment content onto mobile phones: games, ring tones, wallpapers, news, competitions, videos and music etc.
Capitalising on IN-FUSIO’s heritage, understanding and technical ability to manage mobile communities mMAP, will be marketed as a ‘white label’ Managed Service Provider solution to organisations (IP licensors, consumer brands, mobile operators, handset manufacturers and media companies etc.) that wish to manage their own branded mobile entertainment portal.
Key to the proposition of mMAP is the ease with which any organisation can quickly and easily break into the mobile entertainment market or add channels to existing services. A turnkey approach to software customisation, content catalogue management, premium channel management, OTA content catalogue updates and community initiatives, mMAP offers numerous opportunities to generate new revenues streams and develop an unparalleled understanding of consumer behaviour.
Key features of IN-FUSIO’s mMAP include:
* Eye catching and user-friendly custom skins to ignite the end-user experience
* Promote new services with content demos
* Conduct contests, surveys and polls
* Automatically push updates and news
* Manage ‘client-side’ content remotely and update OTA
* Assign access rights
* Possibility to adapt to any new MIDP2.0 (Java) handset
* Turn content into an advertising channel with mobile coupons and banners
Commenting on the launch, Marc Lefour EVP Player Services, IN-FUSIO, said: “mMAP has been conceived as a complete end-to-end solution, created to promote and sell wireless content and services through a downloadable user-friendly interface. Combined with the IN-FUSIO expertise in outsourced managed services, mMAP overcomes one of the main hurdles in our industry: easy access for anyone to the most varied content.”
Share this article with others
Post to del.icio.us
Printed from http://www.mobileeurope.co.uk/news_wire/111256/IN-FUSIO_LAUNCHES_THE.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Mobile Europe's articles, including the one above - 'IN-FUSIO LAUNCHES THE'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.