DA Group gets Swedish partner for Yomego characters
DA Group (DA), developer of character content for web and mobile, has struck a deal with Momentum, a Scandinavian-based content provider that operates through an extensive network of retailers across most European countries under their HOOHA brand.
The HOOHA brand and powerful retail distribution network will sell DA’s full range of Yomego video downloads, wallpapers and messaging solutions directly to the consumer.
The deal for DA’s rich emotive content follows a string of new contracts with content companies in the UK, Europe, the Far East and Australia, including Jamster, PNC, UK and Response Media.
Mike Antliff, CEO of DA Group plc, said,
“I am hugely encouraged by the number of new contracts for Yomego we are currently winning. The quality of our character content is having an impact on all the content providers we meet and gives them something very distinctive in their own portfolios.
“For us, however, the real endorsement is the number of companies wanting to promote Yomego and use it within their own marketing campaigns. This will help drive usage as well as ensure that our brand gets very positive exposure.”
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