OPTION UNVEILS
Option, the wireless technology company, today unveiled its innovative HSDPA-Ready technology that enables Option’s GlobeTrotter 3G/EDGETM and the GlobeTrotter FUSION+TM
wireless data cards to be upgraded by the user into full-blown HSDPA devices.
Currently 3 major network operators have announced solutions based on Option's HSDPAReady products.
Today's mobile market is highly competitive. Network operators are striving to capture new data users whose expectations are formed by their fixed line experience with ADSL or WLAN services. The transition to HSDPA with speeds up to 1.8 Mbps, enabling the reality of cost-effective wide area broadband wireless, is a compelling solution for network operators and their data subscriber customers. Option's HSDPA-Ready solution is leading the way in bringing
a significant competitive advantage to network operators. These operators are, as of today, empowered to market data cards that are HSDPA-Ready.
Whenever the operator decides to launch HSDPA services in its territory, a simple firmware upgrade, available via the operator's website, is sufficient to release the full power of HSDPA on the Option data card. The mobileuser is also a clear winner. In buying a GlobeTrotter 3G/EDGETM or GlobeTrotter FUSION+TM data solution today, the user is assured of the fact that the investment is secure and future-prooffor impending HSDPA services.
Jan Callewaert, CEO Option: The real innovation of our HSDPA-Ready solution lies in its simplicity. This unique and innovative solution gives our network operator customers a
compelling marketing advantage of between 4 to 6 months. Users may otherwise delay their data card buying decision until HSDPA services are launched. Now users can purchase our
GlobeTrotter 3G/EDGETMor GlobeTrotter FUSION+TM HSDPA Ready wireless data cards taking advantage of the latest combination of 3G and EDGE technologies without the need to buy a new card in 2006 when the HSDPA services become available. Listening to and understanding the need of our customers, combining know-how with the technologies driving our business, once again has resulted in a world's first technology innovation. I am very proud of this accomplishment and congratulate the Option team for the excellent work
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