BakCell selects Formula Telecom solutions' Leap CRM platform
Formula Telecom Solutions, a leading provider of Billing and CRM solutions for the telecom industry, and a member of the Formula Group, has announced it has signed a multi-million dollar agreement with BakCell, Azerbaijan's second-largest cellular network operator, to provide it with FTS' advanced Leap CRM platform. Leap CRM will offer Bakcell a fully user-customizable solution for managing relationships with its half-million subscribers.
"We needed a CRM package that is both easy to customize and completely reliable, and we believe we found the answer with FTS' Leap CRM," said Natalya Bantsereva, Customer Care & Roaming Director of BakCell. "FTS offered us a flexible and easy to implement solution which matches our particular billing system. Beyond that, we were impressed with FTS' record of on-time and on-budget delivery."
"FTS' Leap CRM enables BakCell to have complete visibility into its subscriber base, giving them the ability to be one step ahead of churn and to continually monitor customer satisfaction levels," said FTS' CEO, Amos Sivan. "Our proven ability to provide integrated and scalable customer management and billing solutions makes our products attractive to service providers in growing markets around the world."
Leap CRM gives wireless and wireline operators a real-time customer care, order management, sales and marketing solution. Through its in-depth analysis of customer behavior, operators can achieve improved response rates, higher qualified leads, increased customer value and lower churn. Leap CRM enables Customer Service Representatives (CSRs) to convert every customer contact into a selling opportunity.
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