Ericsson to supply 3 Scandinavia with HSDPA
Ericsson has been selected to upgrade 3 Scandinavia's 3G/WCDMA networks with HSDPA. The upgrade will boost 3's mobile broadband offering, delivering a download speed of up to 3.6 Mbps and pioneer the HSDPA technology in Scandinavia.
Ericsson will deliver commercial HSDPA hardware, software and implementation services. Deliveries have already begun, with a scheduled commercial launch in selected Swedish and Danish cities in the coming months.
The upgrade to HSDPA will enable 3 Scandinavia to introduce its customers to a new generation of mobile services, including mobile broadband, mobile video and mobile music.
Shlomo Liran, CEO of 3 Scandinavia, says: "Our customers are driving the evolution of our networks, demanding more advanced services. Choosing Ericsson as supplier lets us be the first in Scandinavia and among the first in the world to launch HSDPA services and offer our customers mobile broadband with unrivalled transfer speeds."
Johan Wibergh, head of Ericsson Market Unit Nordic and Baltics, says: "3 makes a very strong statement on the Nordic market at a very exciting time in telecommunications history. HSDPA deployments are taking off around the world, and we are extremely pleased to power 3 Scandinavia's HSDPA network."
Ericsson's HSDPA solution will enable peak download speeds of up to 14.4 Mbps. The advanced technology offers operators more than double the system capacity and makes response times for interactive services faster. On average, users will be able to download four times faster than the current 3G connection using existing PC-cards and even 20 times faster than with a GSM/GPRS connection.
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