3 Italia chooses Gemplus USIMs for mobile TV launch
DVB-H service to be launched before
Gemplus International today announced that it has been selected as the exclusive USIM partner of 3 Italia, the leading Italian Mobile Media Company, for its world first Mobile TV service. Based on DVB-H technology, the service will be launched on 3 Italia’s network prior to the FIFA World Cup in June 2006.
GemXplore Generations cards provide high security for TV content delivered to mobile phones and therefore protect 3 Italia’s Mobile TV revenue streams. The cards host the end-user’s access rights and protect the access to the encrypted TV content, thus securing the actual service. 3 Italia can also easily upgrade the security and functionality levels of the CAS (Conditional Access System) applet located on the user’s USIM card once it is deployed in the field. The conditional access solution is provided by Gemplus’s partner Nagravision, the leading independent provider of open conditional access and integrated solutions for digital TV operators and content providers.
"We strongly believe in DVB-H and for this reason we have selected technologically advanced partners that believe, as we do, in this business and offer the highest levels of reliability," said Dina Ravera, Chief Operating Officer of 3 Italia.
GemXplore Generations cards will enable 3 Italia to dynamically manage each user profile, thus creating a highly flexible Mobile TV service. This will strengthen their one-to-one relationship with their customers and improve their direct marketing campaigns.
“The arrival of multimedia technologies in the mobile space, combined with the launch of 3G networks, force mobile network operators to constantly offer more innovative services to their end-users,” said Philippe Vallée, Chief Technology Officer, Gemplus. “In this context, SIM cards play a key role in establishing mobile operators’ brand across all communication channels while enabling the management and control of these new services”.
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