Bango announces partnership with Telef
Delivers a trusted payment system for content sold off-portal
Bango, the mobile content enabler, has announced a partnership with Telefónica Móviles España (TME), Spain’s leading mobile operator, that opens up new content for consumers to browse and buy outside of the operator’s portal from their mobile phones.
Bango is said to enable businesses of all sizes to get their mobile content to market quickly and at low cost and sell directly to users on any network via the mobile internet. Content providers can now target the 19.9 million TME subscribers who are able to pay for mobile content on their phone bills.
Through Bango’s direct connection to the Telefonica Móviles “Pagos Móvistar” payment service, TME subscribers can now browse mobile content outside the operator’s portal – ranging from ringtones and music tracks to games, pictures, information services and videos - and pay on their phone bills. This gives Spanish consumers the same mobile internet payment experience which has proved so popular elsewhere in Europe.
“Telefónica Móviles España is the first Spanish operator to partner with Bango to drive the off-portal mobile content market,” said Ray Anderson, CEO at Bango. “Up until now, this no surprises mobile internet payment experience has only been available to TME subscribers buying content on the operator portal.”
“We are committed to giving our customers the widest choice of content and enabling more players to enter the market. This will make the pie bigger for all of us,” said Alicia Calvo, Head of Mobile Commerce at TME. “Bango’s service makes it easy for content providers to activate mobile services and build a business on the mobile internet.”
Content providers sign up for the Bango Service by registering on-line at www.bango.com. They decide how to price and promote their mobile services and because no integration work is required, within a matter of hours they can be receiving their first mobile transactions, including one-click payments with Telefonica Móviles’ “Pagos Móvistar”. Bango will be announcing on phone bill payment options for subscribers on other Spanish mobile operators in the coming months.
Content providers build their own branded content ‘shops’ on the mobile internet and use Bango’s browse and buy technology to enable people to choose from a library of content, pay for the content and then download it straight to their phones.
Content providers from anywhere in the world can market to mobile users in Spain as well as other Spanish speaking countries. In addition to operator billing, Bango also integrates with a wide range of other payment systems including Premium SMS, credit/debit card and PayPal – so content providers can sell to users on any phone network world-wide. Content providers also have live access to traffic and sales revenue data 24 hours a day.
“By going direct-to-consumer, content providers receive the highest payouts in the industry and can control the whole product proposition,” continued Anderson. “This is the fastest growing mobile channel in traffic and revenue terms and now is exactly the right time for Spanish content providers to develop this market.”
Global brands such as News Corporation, Manchester United Football Club, EMI Music, Discovery Mobile, together with smaller, niche content providers are already using the Bango Service to create sophisticated browse and buy content portals marketed directly to their customers.
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