mBlox announces UK mobile internet billing success
mBlox, the 'world's largest mobile transaction network', is today said to be the first company in the world to announce its successful accreditation to the new UK PayForIt scheme, the basis for future billing of the mobile internet.
The PayForIt scheme, run by all the UK mobile operators, will enable consumers to buy content with their mobile phones just by clicking on a "Pay" button on a WAP page. It will offer an easier buying process with better consumer protection than existing methods of buying from a WAP page using premium SMS. Premium SMS content purchases were worth over £500m in the UK in 2005, and with the increasing use of the mobile internet, PayForIt is expected to grow the mobile content market considerably.
The PayForIt scheme protects consumers by ensuring that crucial interactions with the customer regarding the purchase are not handled by the content provider, but instead by a trusted intermediary company, known as an accredited payment intermediary. Stringent and objective tests for accreditation have been put in place. Companies will no longer be permitted to process WAP or mobile internet billing transactions if they are not accredited.
mBlox is one of a small handful of companies who have now successfully achieved accreditation by Orange and other mobile operators. This means that mBlox has demonstrated the highest levels of integrity, security and reliability in its operations, earning it the right to process some of the first mobile internet transactions in the UK when the scheme goes fully live in Autumn 2006.
Last month, it was announced that mBlox had made a major investment in technology from carrier systems vendor Valista, which will be used to deliver the UK PayForIt service and similar services around the globe.
"We are delighted to have achieved PayForIt accreditation at the head of the market" said Andrew Bud, mBlox Executive Chairman. "We are enthusiastic supporters of PayForIt, and of other mobile internet billing schemes in our other markets worldwide. Our major investment in this new technology will offer our customers the same seamless, international solution for mobile internet payments that they currently use for premium SMS services. We think that PayForIt, with its greater transparency and improved security, will earn consumer confidence and power new growth in this market."
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