Virgin Mobile to foster branding strategy with Gemalto advanced SIM cards
Gemalto announces two-year exclusive agreement
Gemalto, a leader in digital security, has announced an exclusive two-year agreement to supply its SIM cards to Virgin Mobile.
Working in close partnership with the MVNO, the Gemalto teams have developed a customized product that will enable Virgin Mobile to benefit from the increased flexibility and responsiveness required to bring its own brand of services to market. The Gemalto cards will allow subscribers to securely access and enjoy a wide range of value-added services as soon as Virgin Mobile makes them available. The cards have been designed to support an extensive selection of applications such as dynamic menus and information on-demand.
"The SIM card plays a vital role in building a direct relationship with subscribers," said Rob Shardlow, Sales and Distribution Director. "For this reason, we need a reliable partner, with sound expertise in SIM-based solutions, who will make it easy for us to deploy our own features and support our branding strategy."
"We are proud to partner with one of the most successful MVNOs," added Jacques Seneca, president Europe, Gemalto. "This multi-year exclusive agreement with Virgin Mobile illustrates the consistency of our long-standing relationship and confirms Gemalto's leadership in SIM management."
Having worked with a very large number of leading MVNOs worldwide, the company says it has gained an in-depth understanding of their specific needs and is in a position to provide products, services and support required for differentiation, cost control and accelerated time-to-market. Gemalto supports MVNOs through innovative and personalized packaging, on-demand production and mobile value-added services, as well as SIM management outsourcing.
Share this article with others
Post to del.icio.us
Printed from http://www.mobileeurope.co.uk/news_wire/112252/Virgin_Mobile_to_foster_branding_strategy_with_Gemalto_advanced_SIM_cards.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Mobile Europe's articles, including the one above - 'Virgin Mobile to foster branding strategy with Gemalto advanced SIM cards'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.