Hutchison Whampoa announces the global launch of the X-Series from 3
Partnership with Skype, Sling Media, Yahoo!, Nokia, Google, eBay, Microsoft, Orb and Sony Ericsson
Hutchison Whampoa has today announced the global launch of the X-Series from 3. The X-Series is said to mark the beginning of the internet via mobile broadband, heralding 'a new way of doing business for mobile network operators'. It will extend several of the core applications and uses of the broadband internet to the mobile handset, with a new pricing model. The X-Series from 3 will be supported by the leading internet companies, cutting-edge handsets from the world's leading mobile manufacturers and premium customer service.
With the X-Series, customers will be able to make unlimited calls from their mobile using Skype, watch their home television via their mobile using Sling, access their home PC remotely using Orb and have access to the best of internet and messaging services from Yahoo!, Windows Live Messenger and Google.
The X-Series from 3 will be priced like fixed line broadband. It will offer use of mobile internet services free at the time of use, for a flat fee. The X-Series from 3 will be available in the UK from the 1st December 2006 and in 3's other markets around the world in early 2007. Each 3 company will provide further details as they launch X-Series in their markets.
Canning Fok, Group Managing Director of Hutchison Whampoa, said: "This is the internet as it was meant to be and what people have been waiting for. Mobile broadband is the natural next step for mobile services, extending the full power of the internet to mobile handsets. By partnering with the leaders of the internet and the leading handset makers, the X-Series from 3 will give everyone access to more of what they want, when they want it, and however much of it they want, all free when they use it."
Frank Sixt, Group Finance Director of Hutchison Whampoa, said: "We believe that giving our customers the benefit of the favourable economics of the broadband world will lead more customers to join our network. That is the proposition the 3 Group will be putting forward in all of its markets under the X-Series. This is why we created 3, and what our network was designed to deliver. The X-Series heralds important changes in the business model for mobile media and internet. Moving away from unit charges will set mobile users free to enjoy broadband services without fear of 'bill-shock'."
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