Logica SMSC is IP ready
LogicaCMG has announced the latest release of its Short Message Service Centre, the Next Generation IP SMSC. The new release is IMS-ready and interoperable with fixed and mobile Instant Messaging (IM) platforms, preparing operators today for the future demands of messaging – at twice the speed than before.
LogicaCMG’s Next Generation IP SMSC is the most feature-rich solution available in the market globally. Its unrivalled feature set includes IM interoperability, extended personalisation for users, advanced content provider support, marketing reporting and operational management. In contrast to some industry views that SMSCs are a ‘legacy’ solution, LogicaCMG is applying its leading messaging domain expertise to ensure high levels of SMSC innovation, now enabling network operators to pro-actively link SMS to internet-based messaging.
With the advent of mobile IM, global SMS traffic growth is predicted to continue until at least 2010* and LogicaCMG’s latest SMSC release caters for this by processing messages at twice the speed for a significantly reduced cost. Future price-performance improvements are guaranteed due to the use of industry-standard Intel Itanium based multi-core processing platforms.
Operators are under increasing competitive pressure and they are looking to exploit internet opportunities. They need, therefore, to differentiate their SMS offerings in order to sustain revenue growth. LogicaCMG’s new SMSC release meets this operator need through a rule-based service logic capability which provides a high level of flexibility in managing and personalising the subscriber’s SMS experience, in addition to efficiently introducing differentiated charging and value-added services.
Henk de Boer, senior vice president, mobile messaging, at LogicaCMG, said: “As operators prepare for the convergence of networks and services, the ability to innovate and improve existing services such as SMS is crucial in order to stay ahead in this competitive environment. We are convinced that service differentiation and personalisation are key to ensure continued messaging success and our latest SMSC release is an indispensable component in this evolution. With over 17 years of experience in SMS research and development LogicaCMG is already the undisputed SMS expert globally and we want to continue to lead the market by introducing cutting edge platforms, advanced features and concerted efforts in helping operators increase growth in this area.”
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