ROK brings 'made for mobile' live sports news to ROK TV and FreeBe TV
ROK reacts to growth in demand for Sports content by females with quirky Monkey Sports News
Monkey Sports News, aimed and both men and women, takes a live text feed of up to the minute sports news and uses a speech recognition software programme developed by ROK to lip synch the stories, which are read by quirky computer generated animals. The channel is fronted by anchorman Ted 'the rocket' Burner.
The sports channel will compliment its sister channel, Monkey News Network which delivers live news bulletins from around the world, updated every 15 minutes.
Bruce Renny, Marketing Director for ROK comments, "Aside from catering to the traditional male sports demographic, we have designed Monkey Sports News in a fun and quirky way to also appeal to the growing demographic of female sport enthusiasts. In the past three months alone, ROK has seen a twenty percent increase in the consumption of sport content by women, across our mobile TV services."
Other channels in ROK's current extensive and cross-genre content line-up include ITN, National Geographic, Pop World, Fifth Gear and SNTV, among many others.
ROK Entertainment's patent-pending technology delivers video streaming to mobile phones over mass-market 2.5G GPRS at a faster frame rate than any existing 3G TV service.
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