Openwave selects Autonomy IDOL to power personalisation for mobile operators
Autonomy, a global specialist in infrastructure software for the enterprise, has announced that Openwave Systems, a leading provider of software products and solutions for the communications industry, has signed an agreement with Autonomy to integrate IDOL platform's advanced content classification and indexing capabilities into the recently announced Openwave Personalization and Profiling System (OPPS).
OPPS is an end-to-end solution, designed to help mobile operators deliver a relevant, personalized user experience across networks and devices. OPPS will also provide the ability for operators to customize their subscribers' experience based on a historical view of previous activity in combination with a consolidated view of each individual subscriber's demographic and subscription information.
Autonomy's technology, which forms a conceptual and contextual understanding of any piece of electronic data including unstructured information, be it text, email, voice or video, will support Openwave's system with advanced content classification and the indexing of premium content to enhance the delivery of personalized and relevant content.
"Mobile operators own powerful knowledge of their subscriber base from user profiles, to usage patterns and content preferences," said Peter Galvin, senior vice president of products and marketing, Openwave. "We found that Autonomy and its IDOL technology are an ideal fit for Openwave's OPPS solution and will help us to transform powerful customer information into new revenue opportunities for mobile operators, and provide a better user experience for their subscribers."
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