Scanbuy and Telefonica Moviles Espana to launch solution allowing widespread use of barcodes with mobile handsets in Spain
Atos Origin to provide systems integration
Scanbuy, a global provider of wireless commerce solutions, has announced the completion of its mobile barcode platform created for Telefonica Moviles Espana, the largest wireless operator in Spain (TME). The platform is said to be the first of its kind in Europe to combine multiple uses of barcodes on mobile handsets.
Scanbuy's platform supports TME's strategy to facilitate access to mobile content and use of the handset as a transaction device for its 21.5 million subscribers and will be the first integrated platform combining couponing/ticketing and print-to-mobile. Atos Origin, an international information technology services provider, has been selected to provide systems integration and project management services to bring the solution to market.
By selecting Scanbuy's mobile barcode technology, TME will offer its Movistar subscribers access to content by simply pointing their camera phone at a two-dimensional barcode, to be found in advertising, on TV, business cards or websites. Scanbuy's client application ensures quick and easy access to online data and multimedia services from a wide range of handsets. Scanbuy's service platform will allow content providers to create, manage, and monitor their barcodes and to launch couponing and ticketing campaigns by sending barcodes within SMS or MMS.
"Being selected by Telefonica Moviles Espana, the leading mobile operator in Spain, is not only proof of Scanbuy's best of breed mobile barcode technology but it also positions Scanbuy as the global industry leader," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. "Scanbuy provides mobile operators and content providers with more complete utility than any other vendor. Scanbuy will continue to add functionality to its platform and work with handset manufacturers to provide Telefonica Moviles Espana subscribers the best user experience possible."
"Movistar is committed to delivering innovative user experience to its subscribers and Scanbuy, together with Atos Origin, helps us to fulfill this," said Cayetano Lluch Mesquida, Managing Director, Technology and Services, Telefonica Moviles Espana. Atos Origin is already a trusted partner of TME with a strong track record in the mobile telecoms market."
"Thanks to this new integrated solution from Scanbuy, TME subscribers will be able to access mobile content and services using the easiest and latest print-to-mobile technology in the market," stated Miguel Bravo, Global Account Director for Atos Origin. "Atos Origin has a proven record of over 20 years of accomplishment and experience in the telecoms sector and has the capacity, skills, and capability to provide global services," he concluded.
Share this article with others
Post to del.icio.us
Printed from http://www.mobileeurope.co.uk/news_wire/112821/Scanbuy_and_Telefonica_Moviles_Espana_to_launch_solution_allowing_widespread_use_of_barcodes_with_mobile_handsets_in_Spain.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Mobile Europe's articles, including the one above - 'Scanbuy and Telefonica Moviles Espana to launch solution allowing widespread use of barcodes with mobile handsets in Spain'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.