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Mobile Europe
23 May, 2007 10:43 print this article email this article to a friend

SpinVox signs commercial deal with Six Apart

Voice-powered blogging for 12 million LiveJournal users who can post simply by speaking from any phone

SpinVox, the specialist in Voice-to-Screen messaging, has announced a deal with Six Apart, the leading independent blogging software and services company. The deal enables all 12 million Six Apart LiveJournal bloggers to post directly from any phone to their journals.  SpinVox converts the blogger’s voice message to text and posts it on their LiveJournal – powering online communities, social networking and citizen journalism through voice.

This latest strategic signing for SpinVox reflects an industry trend for voice applications in Web 2.0 environments – other recent examples include Google Voice Local Search and Microsoft’s acquisition of Tellme.  It is a major milestone for SpinVox which started trials of its Spin-my-Blog™ service just three months ago. 

“Speaking is the easiest and most natural way to convey great ideas, thoughts or moments.” commented Christina Domecq, co-founder and CEO, SpinVox. “Sharing is also a natural impulse. By connecting the two simply and directly, we’re enabling people to share their life experiences in the most natural way.  The voice-powered blogosphere is now available from any phone, anywhere.” 

Mena Trott, co-founder and president of Six Apart, said: “This integration is a great way for blogging and voice to go hand-in-hand.  By dialing a number, our customers can connect with millions of bloggers and communities with postings that are immediate and that capture the essence of the moment.”

This commercial deployment taps into the blogging phenomenon that has already generated the creation of more than 81 million blogs, capturing at least 1.6 million postings every day. 

There are already high-profile examples of SpinVox service Spin-my-Blog being used. One of the UK’s leading commercial blog publishers used the service at the 3GSM mobile conference in Barcelona so correspondents could post about new products as they saw them. Not only were their reviews the first to appear online, they were able to describe live events as they happened. EMAP radio station, Magic FM also recently launched a popular blog enabling their listeners to leave messages on Valentine’s and Mother’s Day and is now integrating the service as a strategic audience participation tool. The service enables blog publishers to either keep their posting number private, or publish the number and invite contributions from anyone with a phone.³

Domecq continued: “Voice-to-Screen is a reality and will enable a new form of user-generated content – voice from any phone, any network, anywhere.” 

In establishing the Voice-to-Screen market, SpinVox has invested four years researching, developing and deploying a world-class, ISO-certified platform to deliver its innovative Voice-to-Screen messaging products to carriers and internet businesses.

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Printed from http://www.mobileeurope.co.uk/news_wire/112926/SpinVox_signs_commercial_deal_with_Six_Apart.html

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