Anam Mobile and TR2 Communications launch global SMS money transfer service
Process allows global money transfer to address book contacts
Anam Mobile, a leading provider of revenue generating SMS applications, and TR2 Communications have today announced that they have launched a new service that will allow global money transfers via SMS. Anam has partnered with TR2 Communications who are providing the cash transfer application to add to Anam's portfolio of value-added SMS services.
The service is easy-to-use for consumers, following an intuitive three-step procedure. To send money a user writes an sms that begins "#cash" followed by the amount to send, then selects the person they want to send it to from their address book. The money is transferred once pin-checked and once complete a text message confirmation is received. The recipient of the transfer receives a text message to tell them they have been transferred money.
The money transfer service is available immediately for all global operators and Anam will offer a full consultative approach to create a smooth roll-out of the service to subscribers.
Mobile phones have become an accessory that consumers must have and cannot afford to leave behind at home. At the same time, there is an increasingly global workforce as people move to other countries in search of work. The combination of these two factors means that SMS Money Transfer is the ideal application to allow users to send money 'home'.
Jonathan Power, CEO of TR2 Communications said, "Anam was a natural choice as a partner given its approach to value-added SMS solutions. We wanted to roll-out this service to operators across the world as an innovative, revenue-generating service and partnering with Anam offered us the opportunity to do just that."
Gerry McKenna, CEO of Anam said, "The beauty of this service is that it does not demand consumers to alter their behaviour; it just adds another function to what they can do with SMS. Money transfer is an application that we believe will have a huge take-up. Whether it is used to repay money lent by a friend, or to send money to relatives internationally, by using SMS it becomes an easy to use, intuitive service."
Operators are continually promised novel data services that will create a new revenue streams. However, these services usually mean a complete shift in consumer mobile behaviour resulting in a slow uptake, or no uptake at all. Anam's dedication to value-added SMS services allows operators to propose new services without manipulating its customers'
mobile behaviour, creating immediate results with additional revenues.
Through the partnership with TR2 Communications, Anam Mobile has added the cash transfer application to its Smart Services Portfolio.
Share this article with others
Post to del.icio.us
Printed from http://www.mobileeurope.co.uk/news_wire/112993/Anam_Mobile_and_TR2_Communications_launch_global_SMS_money_transfer_service.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Mobile Europe's articles, including the one above - 'Anam Mobile and TR2 Communications launch global SMS money transfer service'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.