3 announces intent to launch devices based on QUALCOMM's BREW solution
Deployments targeted for 3’s UMTS mobile media networks
QUALCOMM, a leading developer and innovator of advanced wireless technologies and mobile data solutions, and 3, a mobile media company that delivers a convergence of communications, entertainment and information, today announced 3’s intention to launch handsets based on QUALCOMM’s BREW solution.
3 plans to leverage the BREW solution to offer highly-integrated, feature-rich applications. 3 says its success with its X-Series open mobile Internet proposition will be further enhanced by deploying services and applications that fully capitalize on the low level API access, and over-the-air downloading capabilities, that BREW inherently provides.
3 intends to tap into the global community of BREW developers that provide thousands of innovative applications and services to the ecosystem. The worldwide community of publishers and developers has earned more than $1 billion from the sale of BREW applications and services since the first commercial deployment of BREW services in November 2001.
“3 has again proven itself as an innovative operator with its decision to launch BREW handsets, which will extend an integrated mobile Internet experience,” said Bob Briggs, senior vice president and general manager, BREW for QUALCOMM Internet Services. “The rapid growth of BREW applications and services is further proof of the value that leading operators, such as 3, are finding in our offerings and solutions.”
“3 has always been dedicated to offering customers the best possible mobile Internet experience, and we believe this launch will allow us to extend this philosophy even further,” said Frank Meehan, director and general manager, global 3G handset and application group, Hutchison Whampoa Limited. “Using BREW, we can embed applications on the handset to deliver a single integrated user experience, which in turn will encourage take-up of our services.”
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