Ad company launches mobile search division
4th Screen Advertising has launched a mobile search division, adding to its established mobile display advertising practice that creates and delivers campaigns for brands using banner advertising.
4th Screen Advertising has already established relationships with Yahoo! and Google, as well as many other leading UK and international mobile search providers. The new division leverages these relationships and will drive targeted traffic to clients’ WAP sites. Much like traditional sponsored search, advertisers can now develop text ad listings and campaigns for mobile and wireless devices and then bid for key words which they pay for on a ‘pay per click basis’
The mobile search team at 4th Screen Advertising will provide a full service, including key word bidding, consulting on campaign forecasting and optimisation, tracking of results and ongoing campaign management to ensure maximum ROI on behalf of their clients.
Mark Slade, MD, 4th Screen Advertising commented: “The value of mobile advertising to brands, agencies and content providers is now a given. Adding a mobile search competency to our core services provides our clients with all the elements needed to build and derive total value from mobile ad campaigns.”
Araz Heydariyehzadeh, Head of Mobile Strategy, Yahoo! Search Marketing stated: “Mobile advertising is a key focus for Yahoo! moving forwards, with banner and search advertising successfully up and running on our mobile portals. Together Yahoo! and 4th Screen Advertising will allow advertisers to reach a more targeted audience and mobile publishers to monetise their sites. It is great to see agencies like 4th Screen dedicating resource to the fast growing area of mobile search.”
Share this article with others
Post to del.icio.us
Printed from http://www.mobileeurope.co.uk/news_wire/113022/Ad_company_launches_mobile_search_division.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Mobile Europe's articles, including the one above - 'Ad company launches mobile search division'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.