SpinVox appoints chief MTV marketer
SpinVox, a specialist in Voice-to-Screen messaging, has announced that James Scroggs, former Vice-President Marketing, MTV Networks UK and Ireland, has joined the company as Vice-President, Consumer Business.
Scroggs will spearhead the consumer marketing team at SpinVox to build a world-class telecom and digital service brand that will support the company's aggressive growth.
SpinVox launched the world's first voicemail-to-text service in 2004 in the UK and this year has launched its service in North America with further deployments scheduled for South Africa and Canada in the coming months. The company expects to go live with 12 deals in 2007, reaching an initial potential customer base of six million.
SpinVox services enable both Wireless 2.0 and Web 2.0 businesses with its range of voice-to-screen products which convert any voice to text and deliver it to any screen - mobile, computer or PDA. The most recent SpinVox deals include its launch with leading blog provider Six Apart to provide its 12 million LiveJournal customers with voice-powered blogging and the launch of its voicemail-to-text service with Cincinnati Bell in the U.S.
Christina Domecq, co-founder and CEO, SpinVox says, "SpinVox enables two of the biggest consumer markets in the world - mobile and the Internet - making them more powerful and accessible. James' proven talent as an innovative and effective marketer, working on some of the most memorable and significant brands in the world, will help accelerate SpinVox into a global service brand."
Scroggs says: "I'm joining SpinVox at a time when its innovation and entrepreneurship have been recognized by its industry peers. In a world of often blinding technical complexity, it's inspiring to work with a terrifically simple proposition. I'm now tasked with taking this already rising brand and accelerating its growth and development into a mass market proposition in the wireless and digital worlds."
Scroggs joined MTV Networks UK & Ireland in 2002, and as VP of Marketing spearheaded its brand strategy and activation. MTV has been voted the Worlds Most Valuable Media Brand by Interbrand/Business Week. He was responsible for all advertising, digital, events, products, brand experiences and corporate social responsibility initiatives. He launched a multitude of key brand initiatives and TV franchises, including Pimp My Ride and the BOOM education program and was the key spokesperson for MTV's 25th Anniversary celebrations.
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