Starhome launches home re-routing solution to create new roaming revenue for operators
Starhome, a leading provider of roaming services and converged solutions, has launched the Home Rerouting (HRR) Service which enables operators to generate revenue from outbound roamers international roaming calls. The HRR service changes the route of the roamers' calls so that the home network (HPMN) can maximise the revenues generated by its own subscribers that are travelling abroad.
Presently calls from outbound roamers to the home country are routed directly to the local operator through the international provider, via its international tariff agreements. The international interconnect fee is then forwarded to the local operator from the international carrier. This current routing method bypasses the HPMN, creating a missed opportunity to generate revenue from existing subscribers.
For operators, the demanding realities of today's commercial climate make more efficient routing methods more appealing. The HRR service changes the route of roamers' calls to the home country to the HPMN before being completed. This allows the calls to be completed by the home network, which then collects the revenue generated by the calls.
"By adopting the HRR service the home network can make the most of existing interconnection tariffs, "said Orly Nesher VP Marketing at Starhome. "By rerouting international roaming calls to the home network, the HPMN will create additional revenues from calls that currently go to the international call operator instead of being routed through to them."
Share this article with others
Post to del.icio.us
Printed from http://www.mobileeurope.co.uk/news_wire/113047/Starhome_launches_home_re-routing_solution_to_create_new_roaming_revenue_for_operators.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Mobile Europe's articles, including the one above - 'Starhome launches home re-routing solution to create new roaming revenue for operators'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.