WIRE: Orga Systems billing platform powers Kazakhstan's first mobile entertainment community
Kazakhstan's largest mobile operator GSM Kazakhstan (Kcell) has launched a new youth-orientated mobile service initiative using Orga Systems' real-time billing solution suite.
The new service - called VClub - is set-up, charged and managed by a powerful suite of real-time billing products provided by Orga Systems. The new community charging functionality was especially developed to meet Kcell's advanced requirements. It enables the operator to divide its prepaid subscriber base into dedicated groups. Group members receive special rates and discounts when communicating with each other.
For its mobile entertainment club Kcell uses Orga Systems' OPSC Prepaid Billing System, complemented by the Orga Bonus Management System (OBMS), a flexible marketing tool for special promotion and customer loyalty campaigns, and the Orga Service Manager, enabling the administration and real-time charging of value-added services based on subscriptions.
The VClub is Kazakhstan's first mobile entertainment community and free to join for all subscribers to ActiV, Kcell's prepaid mobile brand. Members of the VClub will benefit from free and discounted mobile entertainment services and will be able to participate in exclusive campaigns, contests and lotteries offered by Kcell's promotional partners. Services will focus on music, film, technology and mobile entertainment.
The launch of the VClub community, enabled by Orga Systems‘ suite of billing soultions, is a landmark event in Kazakhstan mobile communications that will allow Kcell to attract new subscribers, reduce customer churn and lift ARPU.
Share this article with others
Post to del.icio.us
Printed from http://www.mobileeurope.co.uk/news_wire/113138/WIRE%3A_Orga_Systems_billing_platform_powers_Kazakhstan's_first_mobile_entertainment_community.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Mobile Europe's articles, including the one above - 'WIRE: Orga Systems billing platform powers Kazakhstan's first mobile entertainment community'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.