Mobile TeleSystems goes live with Comverse
Comverse, a supplier of software and systems enabling network-based multimedia enhanced communication and billing services, has announced that Mobile TeleSystems (MTS), the largest mobile phone operator in Russia and the CIS, went live with the Comverse Real-Time Billing Solution to serve MTS' subscriber base.
"Upon evaluation of the Comverse Real-Time Billing Solution, it made good business sense to deploy a comprehensive system that fulfils our billing needs while strengthening our marketing strategies," said Mikhail Shamolin, vice president and director at MTS Russia. "Now that we've completed a smooth migration to the Comverse system, we're ready to meet all requirements for future growth while delivering the highest level of services to our subscribers."
The Comverse Real-Time Billing (RTB) Solution serves as a real-time marketing engine for mobile operators by offering advanced personalisation capabilities, à la carte service plan customisation, and usage-driven automated marketing promotions to enable operators to increase revenues, profitability and subscriber loyalty. The solution provides operators with the ability to quickly create and launch service offerings to both broad and targeted market segments while simultaneously providing end-user empowerment through self-directed offers.
"Our wealth of expertise and extensive track record position us well for this expansive billing deployment in Russia with MTS, the country's largest mobile operator," said Benny Einhorn, president of Comverse EMEA. "This particular deployment in MTS speaks well to the growing awareness by operators of the advantages of leveraging sophisticated marketing capabilities to realise revenue potential by using the advanced Comverse Real-Time Billing."
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