Stay alert!
Mobile TV
LBS
Digital Issue

Mobile Europe - Europe's Wireless Magazine

Mobile Europe
11 February, 2008 12:29 print this article email this article to a friend

Sony Ericsson marks the launch of its new brand XPERIA with the unveiling of the XPERIA X1

Sony Ericsson has launched XPERIA with the announcement of the XPERIA X1, an arc slider phone said to be designed to address the growing need for a premium, converged mobile experience.
 
The XPERIA X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body. With Windows Mobile inside, the XPERIA X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move.  Access a world of experiences simply by touching the XPERIA panel on the screen.
 
"XPERIA represents the first brand that is truly borne from within Sony Ericsson. It represents our vision for a premium, energised communication experience," said Dee Dutta, Head of Marketing, Sony Ericsson. "This launch, and the announcement of the X1, further strengthens the overall Sony Ericsson brand and places
us at the forefront of mobile convergence."
 
"Our vision for the XPERIA X1 is to deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design," said Rikko Sakaguchi, Head of Portfolio and Propositions, Sony Ericsson. "XPERIA is our promise to think foremost of user experience and to deliver the premium experience - anytime, anywhere, anything, with anyone."

Share this article with others

post to delicious Post to del.icio.us

Comment on this article

Skip to comments

We encourage users to analyse, comment on and even challenge Mobile Europe's articles, including the one above - 'Sony Ericsson marks the launch of its new brand XPERIA with the unveiling of the XPERIA X1'

User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.

Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.

Printed from http://www.mobileeurope.co.uk/news_wire/113623/Sony_Ericsson_marks_the_launch_of_its_new_brand_XPERIA_with_the_unveiling_of_the_XPERIA_X1.html

Get our news by email

You can have Mobile Europe news sent straight to your inbox either as it is published or, if you prefer, as a regular newsletter.

Click here to find out more

If you have already registered log in here to view or update your email settings, or if not, set up a FREE account.