Comverse launches hosted instant SMS for deployment of next-generation messaging services
Comverse, the supplier of software and systems enabling network-based multimedia enhanced communication and billing services, has today announced availability of the Comverse Hosted Instant SMS Solution. Hosting speeds time-to-market and can optimise use of operator resources when deploying instant SMS, which infuses key elements of the internet culture into the existing SMS and MMS messaging services while preserving the successful user experience of each, says Comverse.
"SMS has long been a worldwide success, and now it's time for an upgrade to the user experience," said Comverse messaging general manager Dror Bin. "Instant SMS gives SMS a new spirit of fun: colour, emoticons, and icons are all part of the service's improved look and feel. The integrated address book with presence attributes adds new social and spontaneous dimensions, and the dynamic new display with conversational threading also allows picture, voice and video messaging as an integral part of the experience."
Comverse Hosted Instant SMS gives operators an attractive alternative to purchasing the service and deploying it on premises, reducing time-to-market and capital expenditure, cost-effectively phasing in the service according to growing usage. Freed from service-related concerns such as infrastructure, hardware, software and IT application support, the operator can focus on its core competencies to ensure the greatest market success. Comverse hosting facilities already serve hundreds of millions of messaging transactions each month for operators around the globe of all sizes, from greenfields to international tier-1 giants.
"Comverse Instant SMS gives operators a way to meet the consumer appetite for enhanced services and provides a competitive edge by leveraging SMS success as a springboard to usage of new messaging features," concluded Bin. "The new hosted solution complements our leading in-network solution, making it easy to move flexibly and seamlessly from hosted to in-network, if the carrier later elects to do so."
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