AOL enters mobile partnership with WIN
AOL UK has today announced a partnership with WIN plc that will see the interactive mobile innovator provide AOL with a mobile content delivery platform for web and mobile.
Under the terms of the agreement, WIN will provide AOL UK with a fully managed mobile content store on both its mobile and web-based portals, supplying entertainment, information and paid-for content to AOL users.
In addition, WIN will provide content aggregation, web and mobile portal design and ongoing service development.
As well as sourcing and managing content for AOL, WIN will integrate mobile delivery of AOL UK's popular Instant Messenger service (AIM). WIN's extensive product suite will also be available under this agreement to support the future enablement of multimedia, video and WAP services.
Announcing the deal, Chris Locke, Director of Mobile at AOL Europe, said: "AOL strives to offer our users a compelling mobile experience; we want to continue to enrich the web to mobile experience and attract new mobile users through attractive, made for mobile content. As such I am delighted that in WIN we have a quality partner who can deliver a strong and relevant service."
Graham Rivers, WIN plc CEO, continued; "This is a milestone agreement for WIN and a tremendous endorsement of our capabilities. We are providing AOL with best of breed mobile and web storefront portals and services, as well as the capability to deliver its IM traffic to any UK mobile, regardless of network operator."
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