weComm provides mobile technology for BBC radio trial
weComm, a specialist in interactive mobile data solutions, has designed the downloadable mobile application currently being used in the BBC's "radio visualisation" trial, giving mobile audiences synchronised access to relevant images, "now playing" and artist information, news, entertainment and sports feeds - and the ability to interact directly with the programme whilst on the move.
The mobile application, which is built on weComm's wave On-Demand Mobile Application Platform, delivers live radio broadcast for radio shows involved in the trial. The trial includes The Chris Moyles Show, Zane Lowe and Switch on BBC Radio 1, Material World on BBC Radio 4 and a selection of The Hub sessions on BBC 6 Music.
weComm's wave platform uses a client-server infrastructure to deliver interactive mobile data services said to be optimized to all major mobile operating systems. The technology delivers content and applications to handsets on-demand, giving the 'richness and interactivity' of an on-device application combined with the flexibility and freshness of an online service.
Steven Tan, VP Business Solutions, weComm, said: "The ‘radio visualisation' trial is ideally mapped to weComm's push technology highlighting our ability to deliver synchronised real-time interactivity in a rich and compelling manner."
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