Omnitel using multi-channel messaging middleware
Hops to it with FirstHop
First Hop and Omnitel today announced that Omnitel, the leading Baltic mobile operator, deployed First Hop Wireless Broker to streamline the delivery and management of wireless content services to its customers in Lithuania. The solution has provided Omnitel with a capability to offer fast service activation and multi-channel message delivery in its continuous enrichment of value-added services. The new solution was launched on October 20, 2004.
Offering the best customer service and cutting-edge applications are key to gaining more subscribers in our market. With First Hop, we can offer more value-added services in a faster and more flexible way," says Antanas Zabulis, President and CEO of Omnitel. We selected First Hop because of their impressive customer references and high-quality products designed for carrier-class environments. The project also proved First Hop deployment team to be very professional and responsive, and nice to work with."
Omnitel, the largest mobile operator in the Baltic, is the member of the TeliaSonera group. Omnitel currently offers the broadest range of wireless services in Lithuania.
As the first private telecommunications operator established in Eastern Europe, Omnitel is leading the way in advanced mobile services," says Timo T Laaksonen, CEO of First Hop. The implemented solution provides Omnitel with a strategic point of control in wireless content business to manage the evolving and changing services and providers."
Omnitel uses a range of products in the First Hop Wireless Broker suite, including Message Router, Service Manager, and the MMS Direct Delivery Solution. The solution connects Omnitels prepaid and postpaid subscribers into a dynamic set of SMS and MMS based content services and enables rapid service provisioning, as well as automated management of in-house and third-party content providers. In addition, the MMS Direct Delivery Solution allows Omnitel to deliver large volumes of MMS application messages to subscribers within a very short time frame. This is especially useful for temporary demand peaks and time-based subscription services.
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