News wire
70 million mobile navigation users by 2014
GPS to fuel growth
The number of mobile subscribers downloading navigation routes using their mobile handsets is expected to grow from 16 million users in 2008 to reach 70 million users in 2014, according to a new research report by Berg Insight t. Revenues from subscriptions and advertisements are expected to reach €597 million by 2014 from €177 million in 2008, a CAGR of 22.4 percent.
O2 says brands will treble mobile marketing spend
Personalisation is the key
Major brands are looking to invest heavily in mobile marketing over the next five years according to an independent survey of large brands in the financial services, retail and manufacturing sectors commissioned by O2. Despite the economic slowdown, brands do not believe that this will jeopardise mobility spending and the percentage of budgets spent on mobile marketing and communications is set to increase almost 150% by 2013.
Sony Ericsson handsets to incorporate Mobile Commerce’s new search service
Sony Ericsson today announced that the new 8.1 megapixel Cyber-shot C905 phone will come preloaded with Mobile Commerce's ‘NearMe' application. Mobile Commerce is the UK provider of location-based services (LBS) and mobile content integration, and ‘NearMe' will alsoKineto Wireless receives funding for FMC solutions
Kineto Wireless, specialist and supplier of FMC solutions for mobile operators, announced today that it has raised an additional $15.5 million in funding, including a strategic investment from Motorola as part of a broader commercial relationship with theConsumer spending on mobile broadcast TV to reach $2.7 billion by 2013 - but revenues will be hit by free-to-air services, says research
The increasing availability of mobile handsets capable of receiving free-to-air analogue and digital terrestrial TV signals will adversely impact the prospects for dedicated mobile broadcast TV networks, according to a new report from Juniper Research.While
MTS launches 3G in Uzbekistan
Mobile TeleSystems OJSC, said to be the largest mobile phone operator in Russia and the CIS, has announced the launch of a test zone of its UMTS (3G) network in Uzbekistan and technical readiness for commercial launch in
Atos Origin and InfoGin deploy mobile internet services at Telefónica de España Mobile Business
Atos Origin, an international IT services company, and InfoGin, a specialist in web-to-mobile content and functionality adaptation solutions, have implemented a web-to-mobile content adaptation solution for Telefónica de España Mobile Business, the largest wireless operator in Spain.
RingRing Media launches mobile ad network optimisation platform
Independent mobile agency RingRing Media, today announced the launch of ‘I'AM', said to be the mobile industry's first mobile advertising network optimisation platform which connects publishers to the largest possible pool of advertisers.