Video fuelling 60 percent growth in DNA data consumption

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Data traffic at Finnish operator DNA has grown by 60 percent during the past year, with streaming fuelling all-time high data consumption.

Average data usage is now 15.2GB per month, the operator said, up from 10.7GB a year ago and 14.8GB at the beginning of 2017.

Young people in particular are behind the growth. According to a recent survey by analyst firm Tefficient, 42 percent of Finns between 15 and 24 said they had increased their viewing of video content on mobile devices during the past year.

Jarkko Laari, Director, Radio Networks, at DNA, said: “As networks and terminals have improved, and since the price of data traffic will remain affordable, people will increasingly spend time viewing videos on mobile devices."

A year ago, DNA's mobile traffic overtook fixed data consumption for the first time, with a 18 percent gap between the two by the end of 2016. DNA said today (13 July) data consumption is now 30 percent bigger than fixed data use.

DNA's 4G network covers 99 percent of the country's population and accounts for more than 80 percent of all data consumption.

Earlier this week, Laari told Mobile Europe the operator has started rolling out Gigabit LTE ahead of expected mass market adoption of the technology in 2019.

However, he warned for the technology to catch on in earnest, telcos need to solve issues such as cost of implementation and building a device ecosystem.