AdMob

Two years of AdMob reports - so what have we learnt?

Data shows major shift in device usage 

Mobile advertising network AdMob has been releasing its stats for two years now, in which it tracks data such as which handsets are making the most requests to its ad servers, which OS drives the most usage, and which territories see the most action on its network.

AdMob adds ad mediator AdWhirl

 Will take platform open source

AdMob has said that will buy AdWhirl, provider of a mobile ad mediation solution, for an undiclosed amount. AdMob will expand on AdWhirl’s mediation product to create enhanced developer tools that will be offered as an open source mobile ad mediation solution.

Sofialys outlines mobile advertising expansion plans

Backs direct marketing model to deliver value for operators

French mobile advertising provider Sofialys is to head to the VC market to raise funds for future expansion, business development director Julien Oudart said.

The company,

AdMob and Opera release monthly stats

Monthly stats showing which handsets are most popular for internet usage, and which drive most ad requests, have come in from Opera and AdMob.

Smartphone market share sees rapid worldwide increase, says report

AdMob, the mobile advertising marketplace, has highlighted smartphone growth in its February 2009 Mobile Metrics Report. And, according to AdMob, despite challenging economic conditions, smartphones continued to gain significant market share worldwide over the past six months, rising

AdMob launches ad unit for Android applications

AdMob, the mobile advertising marketplace, has announced that it has launched its first advertising unit for Android applications, enabling developers to monetise their applications on the new device platform. The first developers to leverage AdMob's new Android ad

iPod Touch requests tripled in December, says report

AdMob, the mobile advertising marketplace, has today highlighted 'explosive' iPod Touch growth and smartphone Operating System (OS) market share in its December 2008 Mobile Metrics Report.
 
iPod Touch requests more than tripled worldwide from November to

AdMob launches Download Tracking for iPhone apps

AdMob, the mobile advertising marketplace, has launched Download Tracking for iPhone applications, allowing advertisers to accurately monitor App Store conversion rates - clicks on an ad that lead to a completed download of the advertised application - enabling