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08 April 2008 11:00
Tesco launches mobile ads on portal
Trial results foster advertising optimism
Tesco Mobile, the UK MVNO hosted by O2, has said that trial mobile advertising campaigns on its WAP portal generated click through rates to mini campaign WAP sites of between three and seven per cent.
These results have been enough to convince Tesco Mobile to commercially launch the delivery of on-portal advertising campaigns to customers. Tesco Mobile has published a detailed media pack, available through mobile advertising