MMA

Mobile Marketing Association publishes mobile measurement ad currency definitions

The Mobile Marketing Association has announced the publication of its first revision of Global Mobile Measurement Ad Currency Definitions. Addressing common ad currencies, the definitions are designed to create consistency across the industry and to serve as the

Mobile Marketing Association releases Global Code of Conduct

The Mobile Marketing Association, which represents 650 member companies worldwide, has today released its Global Code of Conduct, designed to provide guidelines that all Mobile Marketers should consider and build their mobile marketing initiatives around. The MMA Global

Mobile Marketing Association publishes global Mobile Advertising Guidelines

The Mobile Marketing Association, which represents more than 600 companies across the mobile marketing ecosystem, has announced the publication of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the MMA are said to

Mobile Marketing Association membership sees steady growth

The Mobile Marketing Association (MMA) today announced the addition of 33 new members, bringing its global membership to close to 600 member companies. This is said to signify a more than 350 percent growth rate in membership in

Mobile Marketing Association launches Irish Chapter

The Mobile Marketing Association (MMA), which represents more than 550 member companies worldwide, has today announced it has partnered with the Irish Mobile Messaging Forum (MMF) to launch the Mobile Marketing Association Ireland (MMA Ireland). MMA Ireland will

Is the mobile marketing glass 15% full or 85% empty?

Only 15% of users have mobile marketing exposure so far

The development of transparent and valid mobile marketing measurements in 2008 is one of the priorities of the mobile marketing industry this year, according to the EMEA Chairman of the Mobile Marketing Association. The MMA man was speaking as his organisation released consumer usage survey results that didn't exactly serve as an unqualified endorsement of mobile marketing activity so far.

Western European consumers poised for growth in mobile marketing, claims MMA survey

The Mobile Marketing Association (MMA) has announced the results of its inaugural Mobile Attitude and Usage Study for five markets in Western Europe. The study surveyed 1,535 participants in the UK, Germany, Italy, France and Spain and provides

Mobile Marketing Association publishes EMEA mobile advertising guidelines

The Mobile Marketing Association, which represents more than 450 companies across the mobile marketing ecosystem, has today announced the release of its Mobile Advertising Guidelines tailored specifically for the Europe, Middle East and Africa (EMEA) region. The guidelines