MMA
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MMA launches mobile marketer certification programme
The Mobile Marketing Association (MMA) has announced the launch of its Certified Mobile Marketer Program - MMA Track, designed to provide marketers with the fundamental skills and knowledge that are critical for success in mobile marketing. Open to
MMA publishes latest Global Mobile Advertising Guidelines
The Mobile Marketing Association today published the latest version of its Global Mobile Advertising Guidelines. The updated guidelines, produced by MMA member companies and participants in the MMA Mobile Advertising Committee globally, are said to focus on 'new
Mobile Marketing Association partners with BVDW to launch MMA Germany
The Mobile Marketing Association (MMA) and the German Federal Association for the Digital Economy's mobile division, the BVDW Section Mobile, today announced the launch of MMA Germany as the next phase of their partnership.
Mobile Marketing Association reports steady membership growth in 2009
The Mobile Marketing Association (MMA), a global association for the growth of mobile marketing and its associated technologies, today announced that it has gained 28 more members since February. The new members come from all segments of the mobile
Mobile Marketing Association’s global membership exceeds 700
The Mobile Marketing Association (MMA), the global association that strives to stimulate the growth of mobile marketing and its associated technology, today announced that it has surpassed 725 member companies globally.
Mobile Marketing Association promotes mobile advertising industry collaboration and research
The Mobile Marketing Association (MMA) has today announced that it has formed an agreement with Aeneas Strategy Consulting and Management to participate in, guide and support their mobile advertising research project; conducted in collaboration with MSearchGroove and EverySingleOneOfUs.
Mobile Marketing Association appoints Mike Wehrs as President and CEO
The Mobile Marketing Association (MMA) has today announced that its Board of Directors has named mobile industry veteran Mike Wehrs as President and Chief Executive Officer (CEO) of the association, with immediate effect.
Mobile Marketing Association publishes mobile measurement ad currency definitions
The Mobile Marketing Association has announced the publication of its first revision of Global Mobile Measurement Ad Currency Definitions. Addressing common ad currencies, the definitions are designed to create consistency across the industry and to serve as the