M Commerce

Yahoo launches mobile ads and content service

Mobile Publishers services to monetise content

Yahoo! Inc today announced the launch of Yahoo! Mobile Publisher Services, a suite of services designed to enable publishers to increase the discovery, distribution and monetization of their content on mobile phones.

A4Amobile and Telcordia announce dynamic mobile platform for newspaper publishing companies

In a move claimed to give traditional media new opportunities, A4AMobile, the one-stop solution for scalable, results oriented, mobile marketing, and Telcordia, leading global provider of telecommunications software and services, have today announced the launch of the Media

Bob Mobile announces strategic cooperation with ARBOmedia AG

ARBOmedia AG and Bob Mobile AG have reached agreement on a strategic cooperation that will exploit the wide-ranging synergies that exist between the companies. ARBOmedia will make use of its network and contacts to acquire media time and

Nokia launches platforms to connect advertisers and media publishers with mobile

Nokia has today announced two mobile advertising services. Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. Nokia Ad Service consists of a group of mobile publishers forming

Mobile Commerce introduces cross network monetised mobile search

Mobile Commerce, the developer of search facilities for mobile, can now offer its monetised mobile search package to any WAP site owner, regardless of network, giving brands the opportunity for more mobile web presence.

Vodafone to offer new eBay mobile service

Vodafone is to offer the new eBay mobile service to customers, enabling them to keep up with their latest purchases, wherever they are and whenever they wish. The eBay application will be free to download on Vodafone live!

New study from MMA says consumers more open to mobile marketing campaigns

Youth market most likely to participate

The Mobile Marketing Association (MMA) has reported key findings of its annual attitude and usage study on mobile marketing effectiveness. More than 1,800 consumers between the ages of 13 and 65 were

Bango lets marketers

Bango has introduced the new Bango Vision package with advanced tracking and analytics capabilities that enable brands and content providers to see and understand visitors to their mobile internet sites.  Bango Vision provides detailed and accurate insights into