Mapping

Vodafone targets 2010 for location based advertising

Will announce maps service at app service launch on Thursday

Vodafone will announce a mapping and navigation service later this week, based on technology from Wayfinder, the location services company it acquired late in 2008. By next year, the operator hopes to be selling a host of advertising and marketing formats, based on location, to brands and agencies.

The launch will be part of the company’s next step into data services, and

RoadPilot signs data provision deal with Nokia

RoadPilot has announced it has signed a three-year collaboration agreement with Nokia to supply safety camera location data for the firm's latest generation of GPS-enabled mobile devices.

Telmap offers operators alternative to Nokia Maps

Operators faced with the threat of Nokia Maps hoovering up potential location-based revenue streams have a tool to fight back with, after Telmap launched an all-new version of its location package.

Telmap launches Telmap Active Interface

Telmap, a specialist in mobile location solutions, has today announced the introduction of Telmap Active Interface - a new Graphical User Interface (GUI) engine that works across all mobile operating systems currently available on the market.  The development,

Nokia launches mapping and messaging on Ovi

News from Nokia World, Barcelona

Nokia has used its Nokia World event, being held in Barcelona, to launch its Maps on Ovi and Mail on Ovi services. Both services extend its service capability within Ovi, and represent Nokia’s latest attempt to tie desktop usage to mobile. The services take the vendor into a head-on fight with Google and other web-based service providers for mapping, navigation and messaging services, as well as

comscore m:metrics reports mobile map use grows 82 percent in the US, 49 percent in Europe

comScore m:metrics has reported that the use of mobile maps is increasingly popular in the United States and Europe, with 8 percent of American mobile subscribers and 3 percent of European subscribers accessing maps from the mobile phone

mobilePeople and Yell.com provide mobile maps for UK

mobilePeople, a specialist in local mobile search and advertising solutions for directory publishers, today announces its latest collaboration with Yell.com. The new application based on mobilePeople's liquid MAPs+ product will 'significantly enhance' Yell's existing suite of free-to-use mobile

KPN and Novasys launch SMS MapConfirmation

KPN, the Netherlands specialist in Telephonic Directory Assistance, and NOVASYS, the Swiss based provider of Geocentric Information Services for Internet and Mobile devices, have announced the launch of a new service of confirmation in the Netherlands, including a