Mobile Marketing
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Barcode market offers NeoMedia brighter future
Struggling company will turn it around, CEO says
The stock's in tatters, actually so much in tatters that has a 52 week high of $0.02 and is currently worth $0.002. The latest accounts show a net loss of $15,179,000 for the nine months to the end of September on revenues of $801,000 for the same period. And that's only good news because in the same period last year the company lost over $40m.
O2 says brands will treble mobile marketing spend
Personalisation is the key
Major brands are looking to invest heavily in mobile marketing over the next five years according to an independent survey of large brands in the financial services, retail and manufacturing sectors commissioned by O2. Despite the economic slowdown, brands do not believe that this will jeopardise mobility spending and the percentage of budgets spent on mobile marketing and communications is set to increase almost 150% by 2013.
Successful mobile marketing in the UK rests on rewards, claims new research
New research commissioned by Velti, a specialist in mobile marketing technology and services, revealed that 79% of UK consumers believe the growth of mobile advertising is inevitable. The survey, which polled more than 1,600 UK mobile phone users about
Mobile Marketing Association releases Global Code of Conduct
The Mobile Marketing Association, which represents 650 member companies worldwide, has today released its Global Code of Conduct, designed to provide guidelines that all Mobile Marketers should consider and build their mobile marketing initiatives around. The MMA Global
Celltick wins contract with MTS Ukraine
Celltick Technologies, a specialist in active mobile marketing solutions, has today announced it has won a contract worth over $5.7m with MTS Ukraine. The agreement will bring interactive cell broadcasting to MTS's subscriber base of 19.8m and enable2ergo launches interactive mobile campaigns for O2
2ergo, the provider of convergent mobile communication solutions, has been awarded a five year contract with O2 for the provision of mobile marketing services, underpinned by its recently launched MultiSend interactive messaging suite.
Is the mobile marketing glass 15% full or 85% empty?
Only 15% of users have mobile marketing exposure so far
The development of transparent and valid mobile marketing measurements in 2008 is one of the priorities of the mobile marketing industry this year, according to the EMEA Chairman of the Mobile Marketing Association. The MMA man was speaking as his organisation released consumer usage survey results that didn't exactly serve as an unqualified endorsement of mobile marketing activity so far.
Western European consumers poised for growth in mobile marketing, claims MMA survey
The Mobile Marketing Association (MMA) has announced the results of its inaugural Mobile Attitude and Usage Study for five markets in Western Europe. The study surveyed 1,535 participants in the UK, Germany, Italy, France and Spain and provides
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