O2

O2 says brands will treble mobile marketing spend

Personalisation is the key

Major brands are looking to invest heavily in mobile marketing over the next five years according to an independent survey of large brands in the financial services, retail and manufacturing sectors commissioned by O2. Despite the economic slowdown, brands do not believe that this will jeopardise mobility spending and the percentage of budgets spent on mobile marketing and communications is set to increase almost 150% by 2013.

O2 goes underground in Scotland

O2 customers in the Glasgow Subway will soon be the first in the UK to use their mobile phones underground as part of a new deal which will see O2 as the first mobile phone operator in the

O2 launches iPhone 3G Pay & Go

O2 has announced that Pay & Go will be available for the Apple iPhone 3G on September 16 with pricing at £349.99 for the 8GB model and £399.99 for the 16GB model. iPhone 3G Pay & Go customers

Neverfail Partners with O2 to offer availability for BlackBerry

Neverfail, a software company providing continuous availability and disaster recovery solutions, today announced that it has been accepted into O2's Accelerator Programme in the UK. Together with the BlackBerry Enterprise Server, Neverfail's protection solution is said to offer

O2 and Sony BMG UK launch 'first' artist led mobile music store

Sony BMG Music Entertainment UK and O2 have announced the launch of the first operator-supported major label mobile music store.

O2 introduces new Sierra Wireless USB Modem for wireless broadband in the UK

O2 and Sierra Wireless have announced the first commercial launch of the Sierra Wireless Compass(tm) 885 USB Modem on the O2 network in the UK. Designed for mobile professionals, laptop computer users and frequent travellers, the O2 Business

Aircom signs network planning tool deal with O2

Independent network planning and optimisation consultancy, Aircom International, has been selected by O2 in the UK to supply ASSET, the radio network planning and optimisation tool, from Aircom's ENTERPRISE tool suite.

O2 and Orange announce iPhone 3G launch dates

O2 has today announced that the iPhone 3G will be available in the UK on July 11 for free on selected O2 consumer and business tariffs and that it will also be available for Pay & Go customers.