Ovum
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03 September 2008 10:16
Prepaid key to mobile broadband growth in Western Europe, says Ovum
Operators should look to prepaid offerings to maximise the mobile broadband opportunity in Q4 2008, rather than pinning their hopes on mobile broadband substituting fixed services, according to a new report by global advisory firm Ovum, titled 'Mobile
28 June 2007 15:33
Marketing gap signals need for investment
Telecoms companies across the board need to at least double the resources they fling at marketing, according to Mike Cransfield, who heads up the telecoms research department Ovum. Although Cransfield admitted that mobile operators are ahead of their