Tesco Mobile
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08 April 2008 11:00
Tesco launches mobile ads on portal
Trial results foster advertising optimism
Tesco Mobile, the UK MVNO hosted by O2, has said that trial mobile advertising campaigns on its WAP portal generated click through rates to mini campaign WAP sites of between three and seven per cent.
These results have been enough to convince Tesco Mobile to commercially launch the delivery of on-portal advertising campaigns to customers. Tesco Mobile has published a detailed media pack, available through mobile advertising
03 April 2008 11:04
Sybase 365 announces partnership with Tesco Mobile
Sybase 365, a specialist in mobile messaging services, has today announced that it has been selected by Tesco Mobile to enable international SMS delivery, putting customers in touch with more than 2.4 billion subscribers worldwide.